La Noria and Cicerones Rurales kick off a training program for future local guides and for creating “slow tourism” experiences in Axarquia and The Serrania de Ronda

Rivas highlights that activities like this help to settle populations in local areas thanks to the entrepreneurial opportunities that are created.
The training sessions, held in Velez Malaga and Benarraba, were attended by 80 people interested in developing slow tourism experiences in their villages.
The Smart Slow Destination project forms part of the partnership agreement between the provincial Council and the “La Caixa” Social Project. It will be the first activity in the Velez-Malaga node

 

The training sessions, held in Velez Malaga and Benarraba, were attended by 80 people interested in developing slow tourism experiences in their villages
The Smart Slow Destination project forms part of the partnership agreement between the provincial Council and the “La Caixa” Social Project. It will be the first activity in the Velez-Malaga node.

La Noria and Cicerones Rurales have launched the “Smart Slow Destination” project to train and mentor future local Rural Guides, who will set up slow tourism experiences in Axarquia and The Serrania de Ronda. 80 people participated in two workshops held in Velez-Malaga and Benarraba, respectively.
This initiative by the Cicerones Rurales social organisation forms part of the framework of the partnership agreement between the Malaga Provincial Council and the “La Caixa” Social Project. This will be the first activity run by the new node located in Velez-Malaga.

The vice-chair and Deputy for Social Innovation and Depopulation of the Malaga Provincial Council, Natacha Rivas, this morning attended the session held in Benarraba and explained that “the initiative is committed to a social entrepreneurship model in rural areas linked to “slow tourism”, which promotes and maintains the authenticity of local communities by using their own resources to turn them into experiences”. It will also highlight the role of women as custodians and people who pass down much of the intangible culture of the province of Malaga.

cicerones rurales

 

 

The deputy for depopulation, Natasha Rivas, went to greet the future Rural Guides of The Serrania de Ronda

She also highlighted that these types of activities are fundamental for working directly with agents on the ground, thus contributing to mitigating the depopulation of these rural areas and encouraging people to stay there by providing these entrepreneurial opportunities.
These workshops provided students with knowledge of local resources in their respective areas and the possibilities they offer for the creation of slow tourism projects, thereby creating economic activities in villages in Axarquia and The Serrania de Ronda. They have also enhanced the role of women as custodians and people who pass down the local culture. The workshops also worked using the Cicerones Rurales methodology for the creation of tourism products.

Growing numbers of visitors who opt for “slow tourism” and the figures – 13 million visitors who chose the province of Malaga as a holiday destination, show that there is an opportunity for entrepreneurship in this area.
Out of the projects being prepared by the students, 15 will be selected for a mentoring process that will allow them to form part of the Cicerones Rurales Network of Experience Tourism Guides and to take advantage of networking, market intelligence and the generation of synergies.

 

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